Email Marketing

Email Marketing

We create and send email campaigns

We do design, coding, delivery, reporting and much more. If you prefer, we can set you up for sending your own campaigns with our system. Create your own template or have Overhaul Media create one for you.

Manage lists and subscribers

We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you’ve got a small list, or need to get your hands dirty with segmenting and personalization, we’ve got you covered.

Reporting and analytics

Great looking reports that allow you to accurately measure the effectiveness of every campaign we send for you. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI with our Google Analytics integration.

Maintaining a good sender reputation

Today, the most important factor in the delivery of your email is what’s your sender reputation. If ISP’s don’t know you or don’t like what you’re sending, you won’t be invited back. We’re constantly working to ensure you can piggyback off our great reputation and give your campaigns the best chance of reaching the inbox.

Human approval process

Every new customer is reviewed by our team to ensure they meet our comprehensive criteria covering permission, email content, privacy and much more.

ISP feedback loop integration

Our system is integrated into the feedback loop of ISP’s like Yahoo, Hotmail and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically.

Email authentication

Email authentication allows our customers to prove they are who they say they are. Using technologies like Sender ID and DomainKeys you can protect your reputation and improve the chances of getting delivered.

Smart bounce and complaint handling

We automatically detect different types of bounces and react accordingly. Undeliverable addresses are removed immediately, temporary fails are given additional chances before removal based on best practice.

Best practice built in

We support confirmed opt-in for all susbcriber lists, include a single click unsubscribe link in all campaigns and allow your subscribers to maintain their own subscription through preference centers.

3rd party deliverability monitoring

We use a number of third party tools to monitor our inbox delivery to dozens of the leading ISP’s allowing us to spot potential delivery issues and react immediately. Our team monitors all major blacklists daily.

Reliable, secure server environment

To keep your data safe, secure and always available we use a state-of-the-art redundant server cluster in a fully managed, world class data center. All sensitive data is stored on servers behind a constantly maintained firewall using the same level of encryption as many banks.

World class data center

Our US-based data center is monitored 24×7 for all aspects of operational security and performance. It is also equipped with state-of-the-art security such as biometrics and sensors for intrusion detection.

Serious about data security

All sensitive data is stored on servers behind a constantly maintained firewall. Our database servers are secured by additional access restrictions, and more sensitive data is encrypted.

Smart redundancy

We have redundancy at every layer of our application to ensure a smooth recovery in the event of any type of hardware failure. All data is also securely backed up offsite for the unlikely event of a system-wide failure.

Strict privacy policy

Our strictly enforced privacy policy ensures your data is never shared with third parties and is kept safe and secure at all times. Only limited staff have access to your account in order to provide support.

Single click design and spam testing

Testing your design in all the different email clients is the most frustrating part of sending email campaigns. Our design and spam testing tool changes all that by doing the hard work for you. Send free tests to any address you like, or for a small fee (and a single click) see your email as it appears in over 20 different email clients like Lotus Notes, Hotmail, Outlook 2007 and AOL. We’ll also run your campaign through popular spam filters at the desktop, server and firewall level before you send it.

Never touch a spreadsheet again

The system automatically handles all new signups, unsubscribes, bounces and even spam complaints for you behind the scenes. Keep on the right side of spam laws without having to think about it. Every email you send includes a single-click unsubscribe link and our preference center feature lets your subscribers manage their own subscription. We handle the ugly side so you can focus on what you do best.

Customize the signup and unsubscribe process for every list

You can create as many different list as you need for yourself and your clients. You only need to pay when sending a campaign, so list management is free. Better still, you can completely customize the signup and unsubscribe process for each list. Copy and paste the signup code, set your own landing page for new signups and send your own welcome emails when they confirm their subscription.

Target groups of subscribers and make it personal

You can easily extend your lists to capture anything and everything about your subscribers. Whether it’s address, phone number or favourite lipstick. Not only that, but you can easily personalize your emails with any of the custom data you’ve captured. Want to get even fancier? You can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you’ve captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.