It’s that time of year again – time to set some new goals and make plans for the next 12 months or so. While you’re making resolutions about exercise and diet, though, don’t forget to make a few resolutions for that hard-working website of yours:

1. I will make my website and online presence a priority. It’s easy for your website to get neglected when you are trying to make a living, but your company website can be a powerful tool for you and so deserves your effort and your time. Put updates, brainstorming sessions and other website tasks in your planner, just like any other important appointment.
2. I will group my website with my online marketing and marketing campaigns. Your website should work seamlessly with your other marketing efforts. If there’s no connection, your website is just not very likely to be effective. Your URL should appear on all your marketing materials and your website should be in the same style and tone as your other marketing materials.
3. I will use my website to make a measurable difference in my business. You should have business goals for your site, and they should be connected in some way to bring in more profit. If your website is not contributing to your bottom line, it’s just taking up bandwidth. Even if you are not using your website for ecommerce, you should be pulling in customers or orders through your online presence.
4. I will work to bring more website visitors to my website. A good website is a site that is marketed and optimized to bring in as many customers as possible. You should have a workable plan in place to bring in more hits and to convert visitors into customers.
5. I will make my website easy to use, not just fancy. A fancy website looks great, but a website that is easy and pleasant to use is effective. Believe us, you want the effective website that puts more cash in your pocket. If you’re not sure how to make your website more effective, call us at Overhaul Media today to discuss your options. Our web design team are experts at creating websites that work.
6. Everything on my website will have a good reason for being there. What’s that generic picture of a meeting doing at the top of your “about us” page? What is that extra rant about nothing doing in the blog section? Make your entire website purposeful and related to your business or you’re wasting valuable real estate. Everything on your website can potentially help you generate more business, so make sure that everything on your website is doing its job.

This entry was posted on Sunday, February 1st, 2009 at 12:56 pm and is filed under Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.