Overhaul Media makes it better when you belong
Overhaul Media has been working with the Top Cruise Club located in Fort Lauderdale, FL for years. They recently wanted to take their members area to the next level so we went straight to the drawing board. (And yes, we do have white boards all OVER our office) We starting thinking about features that we can offer exclusively to the members that will entice non members to sign up. We thought that we already sell cruises, so why don’t we offer exclusive deals to members. This was a good start, but we took it one, no two steps further.
We developed a system that mathematically calculates the best possible deals for our members. When you go view the ‘Caribbean’ destination page you will find the best possible cruise deals. Now don’t be mistaken thinking we are just manually putting these deals in there because we are not, we created an algorithm that searches through the 9000+ of the sailings and calculates the best price/day ratio. If we left it there all we would get is the lower end cruise lines and short cruises. The system then gives each sailing a rank based on a pre-defined value per cruise line or destination and we spit them out on a page for you to view!
We also built a system where we can add periodic offers that we get spur of the moment from the cruise lines themselves. So when we get an offer, we add it and then the user gets an email and it shows up in the member’s offers page. But we also added a section where they can choose their preferences, so say, you love cruising to Mexico, but never want to hear about a cruise to Alaska you can select Mexico as your favourite cruising destination. Now when we get an exclusive offer for Mexican Cruises, we will send that offer to all the people that have Mexico as their favourite destination! So you will receive personalized offers, and you will not be bothered with the cruises you aren’t interested in!
